So here we go again! eBay announced changes that will HURT your listings!
Before I provide my top 5 strategies to a great Description and Headline; we will have to discus the changes eBay has made.
It is about time sellers can offer (as you can offer in your own webstore) color and size option under one listing. Previously, eBay would force you to list the same item 5 times for each size and color. Forcing you to pay them additional listing fees. So that has now changed.
Do NOT SPAM on keywords. The common ones sellers spam on are Celebrity Names, Name Brands and TV Shows. No more. So if you list something such as “POTTERY Brown Finish Ottoman”….guess what… eBay will take it down. Clever but not allowed and not fair to Pottery Barn.
Careful with those links. I am waiting on eBay to clarify on the link factor. Before you could create an about me page and drive traffic to your website. Its was not allowed on the listing but it was on your About Me Page. You were allowed to list links to your favorite places and offer them the option to visit our site for variety or details on the items. So for now; do not do it.
For details on the eBay Policy Updates you can visit them at http://www2.ebay.com/aw/core/200805191328272.html
So it does get better. See, now ebay has made changes to “Identical Items and Finding Updates”
Search & Browse Manipulation Policy…..wait….. I gotta lol J
Okay, so what’s so funny? Well, eBay announces they will no longer require you to list separate listings for the SAME SHIRT (example). You can now offer the buyer color and size options in one listing.
The twist is… that eBay is now limiting the number of listings per Seller that will appear on the first page. Of course this matters a great deal. If you have several items on auction (Buy It Now Items a whole other story) that are the “same” ; eBay will only list 10 unique listings per seller.
This is good as you it can offer the buyers more variety on the first page and offer New Sellers a chance to get on that first page.
However, if you are selling Children’s Clothing and have about 25 pieces from the SAME brand, color, gender etc…. you might use up all your 55 characters. Of course, the pieces are not the same item, they can be for a Newborn, Toddler, color or offer accessories etc…
Therefore, you are now going to juggle making your Headline (title) unique or risk not being listed on the front page (first page that comes up when buyers perform a search….Not eBay’s Homepage).
When it comes to your keywords, it really can hurt your sales. The holidays are coming up; how is eBay to determine identical listings; if they are not going to view each one to make that determination.
eBay will now compensate “Top Performing Sellers” any seller with a 4.7 DSR will be rewarded with additional boost in the search standings. I have to stay this is good and well deserved. This should keep sellers motivated in order to make the first page and be known for offering Great Customer Service.
Here are the additional links.
You should read this. As sellers are having a fit over “Search & Browse Manipulation Policy” . Its really the “Search” part they are having a hard time with.
http://forums.ebay.com/db1/thread.jspa?threadID=2000611551&tstart=0
Search and Browse Manipulation
http://pages.ebay.com/help/policies/search-manipulation.html
Announcement form John McDonald,Sr. Director of US Trust & Safety. Handsome guy too….
http://www2.ebay.com/aw/core/200805191328272.html
So, with all the changes that have just recently come in effect. I have to go back to eBay for some clarifications and search to provide you the best ways to get the most exposure for your items. Can’t emphasize enough; if you want to sell on eBay or are already selling on eBay start your plan of action NOW! J You will benefit so much… The holiday season is here and eBay as any other market place is working to making everyone’s shopping experience a pleasant one. You also want to benefit from all the money eBay will be placing into advertising.
J Whatever……………… J
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