eBay adCommerce coming soon
On 9/24/08 eBay announced the eBay AdCommerce that will take place in a few months. According to their announcement by Caroline Malifaud with eBay’s Advertising Team they have found a new way to make more money off of us!
Ha… they have been making money from ads all along. They now have simply decided Listing Price and Final Value fees are not enough to collect from sellers. They will now allow sellers to bid for Ad Space on their site. Similar to AdSense.
You dictate how much you want to spend (budget) and the highest bidder for that “KeyWord” will get their Ad featured on the bottom of the search page of that Keyword. You pay only for the clicks to your listings on ebay or eBay Store. It is not clear if they will allow outside stores to place ads. If they do, this will defeat the purpose of listing on their site. You should save your money and place the deposit on Google, Yahoo, MSN or Shopzilla, Pricegrabber etc..
eBay AdCommerce tag is No UpFront Fees. As with most search engines/ shopping engines, you are required a deposit upfront. Well eBay is not.
Again, if you are selling on eBay this may help generate more traffic to your listings even your site. So work on those AboutMe pages.
For details go here
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Comments
Hi JJ,
I plan on posting a more detail response to your question. There is a lot more to this story. eBay has live chat and seems to be the only means of communication to eBay. Sure you can email them, but they do not always respond or understand the issue.
When it come to communication Amazon rocks. I have never had an email go unanswered or a phone call not returned. eBay does have a lot to learn from Amazon. They know this as they are copying and implementing a lot of Amazon’s current layout, structure and Policies. Check back this weekend and hopefully I would have answered your original question… 
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Hi Laura, I think this will be a good thing…don’t you? I’m not sure about Ebay sometimes, very hard to communicate with, if you really have a question that you need answered. I wish they had a phone sometimes but they probably think it would cost too much and that everyone would be calling them with questions…well they’re right!