JoeShopping.com launches as the premier social shopping website that combines the best elements of shopping and social networking for consumers.  The site focuses on enhancing the experience of online shopping by helping users interact with like-minded consumers.  Users of JoeShopping.com will have the opportunity to earn points, called JoePoints, when submitting product reviews, updating their shopping status, writing posts and various other activities on the site.  Via JoeShopping.com, users can buy products from hundreds of online stores including Sears.com, BarnesandNoble.com, 1-800-FLOWERS.COM, PETCO, Dell Home, LEGO, Kmart and many more.

“JoeShopping.com takes online shopping to another level by incorporating consumers’ social networks to help in the shopping experience,” said Jeff Grossman, CEO of JoeShopping.com.  ”This will change the way consumers shop, so that it is a more community-oriented experience.”

Andrew Kardon, President of JoeShopping.com added: “JoeShopping is a fun way to shop, get feedback from friends, find product reviews and participate in discussions about shopping.  It’s like going shopping with your friends in your living room. Need advice on a winter coat?  Just ask your buddy who bought one from Sears.com.  If you’re unsure about which novel to buy, ask your friend that just bought a thriller at BarnesandNoble.com.  Earn points for letting your friends know about the great deal you got on your new home entertainment center.”

JoeShopping.com is transforming the shopping experience by enabling the consumer to discuss and review products.  In the future, the site will provide additional services to members, so they can create wish lists, find shopping buddies with similar tastes, and more.  Through the site, consumers can connect to a wide variety of general and specialty name-brand apparel, electronics, beauty and other types of consumer product retailers.