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Bonanzle works closely with Google to be compliant

September 17, 2009 By 4 Comments

Bonanzle posted today on their blog to be working on Google Base Update closely. This is not going to be done in a 1-2-3 but they are certainly doing their best to make sure all is in order to continue to get traffic to your postings.

Bonanzle stated:

“We are striving to be a model Google citizen, so the less feeds that violate Google Program Policies, the better.

Here are some of the rules you’ll need to keep in mind to have your items get submitted to Google:

  • Item must have a category, and that category must not be vehicles, powersports, or other car-related categories (those belong in a different type of feed, which we aren’t generating)
  • Item can not be mod chips for games, or other prohibited items as outlined in their program policies
  • Item title/description can not contain any foul language
  • Item must have shipping setup within the US (“See description” is OK, but I believe Google will rank you higher if you specify a shipping cost)
  • Item can not be free
  • If multiple items are the same except for size, only one item will be submitted

You can help yourself and Bonanzle by checking all your listings are compliant for details you can visit Google Base Program Policies

Filed Under: bonanzle, Google Tools, search engines, Selling online Tagged With: , , , , , ,

Google Marketplace Policies Changes

September 8, 2009 By 1 Comment

Google Marketplace Changes to take effect on December 1st, 2009. Google announced New Policies for Marketplaces & Aggregators on Google Product Search.  Google will introduce multi-client accounts to help marketplaces manage (control) feeds for multiple sellers under a single account.

….The multi-client accounts allow aggregators and marketplaces to consolidate and manage data feeds and reporting for sub-accounts, submit changes more rapidly, and get more accurate Google Checkout badging at the seller level……..individual sellers on marketplaces no longer need to submit a feed to Google Product Search. To avoid duplicate listings we will be notifying individual sellers and retiring their accounts.

Make sure the marketplace where you offer your products complies with Googles’ multi-client account aggregated feed you should be fine. Time to clean up your inventory and make sure listings do comply with Googles’  marketplace Policies….

Google Marketplace Policies:

  • Sub-accounts that are not compliant will be deactivated, and excessive deactivations will lead to deactivation of the parent account. Examples:
  • Items requiring a method of payment that lacks buyer protection, such as money order or wire transfer, are not allowed.
  • All item data must be kept current. Changes in item information should be submitted to Google Base within 24 hours.
  • Promotional text such as “free shipping” or “lowest price guaranteed” are not allowed in titles and descriptions.
  • Items such as vehicles, event tickets, and service listings are not allowed in the “Products” item type.
  • Listings for counterfeit goods, fraudulent listings, and illegal items are prohibited.
  • Duplicate offers within the same account, or between separate accounts that you control, are not allowed.

Find more here

With the many changes eBay has made and now the changes other marketplaces are making you do want to stay complaint with Google (Froogle) and offer your products in other marketplaces. The busy holiday season is here…. Its crunch time.

Filed Under: Google Tools, Marketplace Changes Tagged With: , , , , , , ,

Great Tips on How to Generate Free Traffic

June 29, 2009 By Leave a Comment

There are many tools out there to help you generate free traffic to your site or to simply understand the keywords to run your Adword campaigns. Knowing how to properly use these tools can help you immensely. First, you need to understand how to use them and where to go. The video below is a quick tutorial created by the folks at Personal Money Store


Google offers you many great tools to help you find success in understanding the world of traffic. Always keep in mind the social media and the proper use of a blog for your business. What tools have you found useful? What are your favorite Free tools?


Filed Under: Google Tools, Traffic, Tutorials, twitter Tagged With: , , , ,

eBay Implements OpenSocial Gadget on “Selling Manager”

April 4, 2009 By 5 Comments

Google Developers released the interview with Farhang Kassaei Principal Architect with eBay marketplaces on the implementation and benefits of OpenSocial Gadget on your “Selling Manager”. However, it is now a private video and I cannot share it with you. I can share with you this:

eBay is offering you several applications that you can now easily implement to use to help you improve your entire eBay business. These applications are integrated into eBay’s Selling Manager – so you won’t have to install or download any software. You will be responsible for any fee associated with the application, eBay will conveniently bill you for it.

You can visit eBay’s Developer Site for a additional information.  The apps offered such as Tera Peak is a valuable apps for any seller. Tera Peak allows you to search the Selling Price on items. Many of the Apps being offered are sites that offer you many tools to understand and find success on eBay.

Of course, you should always explore other sites to offer your items and other sites that offer you tools for your use Free of Charge. This is definitely a good step forward.

These are some of the Apps being offered:




Filed Under: eBay, Google Tools Tagged With: , , ,

Google SEO Beginning Analytics Tutorial

March 28, 2009 By 4 Comments

Google Analytics is a great tool to use to understand your site’s or blog’s traffic. This is a tutorial created by step-by-step tutorial created by Google.

This will help you understand where you traffic is coming from, how long are visitors staying and what search engines are sending you traffic.

If you are running ads, you will also see where the traffic is coming from. Such as banners, search engines, keywords etc. Understanding where your visitor is coming from and where they are visiting in your site, will help you when purchasing Adwords or what you should be blogging about.

A great tool to understand your readers so you can continue to provide them the information they are searching for.




Filed Under: Google Tools, SEO, Traffic Tagged With: , , , ,

How to Follow with Google Friend Connect

March 27, 2009 By 31 Comments

For some time now, many of you may have seen the Google Connect. Google Connect a social feature that allows your friends to follow you. If you are using Word Press you can use Google Friend Connect Plug In its free and easy to install. Connecting with your friends is fun and great for your business. Most social features are free and the sites offer widgets to make it easier for you to display them.

Here is a quick tutorial on how to add it to your site:




Filed Under: Google Tools, Plug-ins, Social Networks, word press Tagged With: , , ,

A Google Tool to Understand Your Blog/Website Traffic

March 3, 2009 By 7 Comments

This Google Tutorial on  Google Analytics Interface is part of a Google ecosystem that includes products such as AdWords, AdSense, Website Optimizer, DoubleClick, Internal Site Search and many others. If you have a blog or website you will find that this is an important tool to have.

Consider this a Free Spy tool of sorts. I will later post about other great tools for marketing campaigns.

Google Analytics is easy to use, if you have a Gmail account already you will need to log in or register. Google Analytics help improve your site and increase marketing ROI. Understanding your traffic for your blog or Ecommerce store is critical for your growth. With this tool you can even integrate with your AdWords campaigns. Calculate ROI metrics from automatically imported cost and keyword tracking data. You can access all your campaigns, regardless of search engine or referral source.

If you are a blogger using WordPress you can download the Free Plug-in.

“Author: Joost de Valk

The Google Analytics for WordPress plugin automatically tracks and segments all outbound links from within posts, comment author links, links within comments, blogroll links and downloads. It also allows you to track AdSense clicks, add extra search engines, track image search queries and it will even work together with Urchin………….

At first glance, the Analytics Dashboard may seem overwhelming. Take your time and navigate through out the site. It can take about 24 hours for the information to be transferred.

Some of the information made available to you will be:

Traffic Sources

Visitors

Content Overview

Site Search

Custom Reporting

 

That is only the basics. To help you understand what Google Analytics can do for you and how to get started you can watch this Google Tutorial.

 



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Filed Under: Driving Traffic, Google Tools, Traffic Tagged With: , , ,