Ebates Announces Creation of Performance Marketing Brands & Acquisition of FatWallet and AnyCoupons

Ebates, the leader in online cash back shopping, today announced the creation of a new company called Performance Marketing Brands, Inc. (PMB) to own and operate the world’s most rewarding shopper loyalty programs. PMB has acquired the savvy shopping and reward site FatWallet.com and the coupon shopping site AnyCoupons.com and united them with Ebates.com to create one of the largest independent shopping rewards companies. In 2011, shoppers are expected to spend over $1.1 billion through PMB’s sites, equivalent to a top 50 internet retailer in terms of gross merchandise volume according to data from the latest Internet Retailer Top 500 E-Retailer report.

Ebates.com, FatWallet.com and AnyCoupons.com will continue to operate distinct websites, but common ownership will help give the sites and their users access to the most compelling rewards and best deals available anywhere. Retailers now will be able to advertise through a single partner to attract and retain the world’s savviest shoppers.

“Today shoppers are bombarded with an overwhelming number of coupons, codes, deals and sales,” said Tim Storm, founder of FatWallet and strategic advisor to Performance Marketing Brands . “With Ebates.com, FatWallet and AnyCoupons.com we will help consumers cut through the clutter to get the very best offer every time they shop. We also expect to grow and innovate faster by combining the collective ideas of multiple industry pioneers.”

“In addition to providing our users a more rewarding shopping experience, as a combined company, we will give retailers a more effective way to attract new buyers, recapture lost customers, and make sure their best shoppers keep coming back,” added Kevin H. Johnson, CEO of Performance Marketing Brands. “Over the coming months, we will be announcing exciting new ways for retailers to reach active shoppers and for consumers to be rewarded for all their shopping activities.”

Ebates’ creation of Performance Marketing Brands and acquisition of FatWallet and AnyCoupons has been funded by August Capital, Cannan Partners, Foundation Capital and Silicon Valley Bank. The terms of the acquisitions were not disclosed.

“The online reward and discount shopping space is growing rapidly and we felt the time is right to establish a clear leadership position by combining the best companies under Performance Marketing Brands,” said David Hornik of August Capital. “We are happy to support this new combination and look forward to driving new levels of growth and innovation in the industry.”

 

WhaleShark Media Acquires RetailMeNot.com

WhaleShark Media, Inc. – the world’s leading online coupon and deals marketplace – announced its acquisition of RetailMeNot.com (www.retailmenot.com).  Welcoming more than 95 million unique visitors per year, RetailMeNot.com is the most visited online coupon site in the world.

With the acquisition of RetailMeNot.com, WhaleShark Media takes a major step forward for consumers who want to save money when they shop online and for merchants who want to increase their sales. “We’re dedicated to revolutionizing online shopping by giving deal-seekers the easiest-to-use, most reliable, comprehensive and up-to-date information about deals and discounts available online,” says Cotter Cunningham, chief executive officer of WhaleShark Media.  ”In just four days from Black Friday to Cyber Monday this year, WhaleShark Media sites (including RetailMeNot.com) drove record traffic with more than 6 million visits combined.  This underscores the increased importance of online discounts in the broader e-commerce ecosystem.”

The leading investment firms Austin Ventures, Norwest Venture Partners (NVP) and Adams Street Partners provided financing for the transaction.  The terms of the deal were not disclosed.

“This acquisition moves WhaleShark Media to the front of the pack in the growing B2C online coupon space,” says Jeff Crowe, general partner at Norwest Venture Partners.  ”WhaleShark Media is positioned to capitalize on two key online trends: first, consumers are increasingly turning to the web to save money when they shop; and second, online merchants are beginning to realize just how effective it is to market their coupons through high quality publishers like RetailMeNot.com.”  As a part of the financing, Jeff Crowe and Josh Goldman, general partners at NVP, have joined WhaleShark Media’s board of directors.

RetailMeNot.com lists and ranks online retail, grocery and printable coupons and shopping tips from more than 70,000 merchants, restaurants and brands. Launched in 2007, RetailMeNot.com was the first coupon website to enable consumers to share, vote on and comment on coupons. RetailMeNot.com‘s millions of users scour the web to find the best coupons to benefit its community of savers.  Each coupon is ordered by its usefulness as determined by the community and every store is categorized and ordered by its popularity within that category. Users ensure that the latest and best deals quickly rise to the top and the expired and least compelling coupons quickly drop down the list.

“We are thrilled to introduce the benefits of RetailMeNot.com’s unique community-driven model to WhaleShark Media’s consumers and merchant partners and add them to our growing portfolio of deals and savings-related sites,” says Thomas Ball, partner at Austin Ventures and the original investor in WhaleShark Media.

“We’re excited for RetailMeNot.com to gain access to the talent, platform and partners of WhaleShark Media,” says Guy King, co-founder of RetailMeNot.com. “With these resources we will be able to provide consumers with an even greater range of coupons while maintaining our focus on offering the best possible user experience for our community.”

Stifel Nicolaus Weisel was the exclusive financial advisor and agent to WhaleShark Media for the acquisition and financing of RetailMeNot.com.  DLA Piper was the legal advisor to WhaleShark Media for the acquisition.

[SOURCE: WhaleShark Media, Inc.]

Make Money online offering Coupons – Affiliate Accounts

Make Money online offering Coupons. This time I am referring to special offers through Affiliate accounts. Not the clipping type coupons or yowza app.

Depending on the niche of your online store or blog you can create a new page or category offering Special Codes or links to “X” store for “X” savings. Not only will you add more content to your store but you will also find that customers will return to check out what new deals you are offering at your store and for others.

For example: In my home furnishings and decor store, I offer a Coupons for Art frames, linens, sports furniture, bedding, lighting and crafts. This allows me to offer a larger variety to my customer, fill a potential need and make some extra money….

I do have a site where I am only offering a limited amount of inventory, I have Adsense and affiliate links. Should my potential buyer not find what they are searching for they might find an Ad from Google or an affiliate link that does meet their current needs. With several options offered I have increased my chances of making money.

If you are currently not using any Affiliate links you should reconsider and select the few that suit your site. Or even create a new site only offering Coupons for a specific niche.

Make Money Online Selling Grocery Coupons

If you like to clip coupons and do not get to use them; then this is for you. I like to clip coupons but I always forget to take them with when grocery shopping. Today, I noticed on eBay Coupons and Grocery Coupons to be two popular search terms of the day.

As you can see from the image below Coupons are being offered in bulks of 100 and up. Just another way to make money online. Most of my coupons have expired by now, but this is a great way to make money and pay for your newspaper delivery fees. Before tossing away those Grocery Coupons, you may want to consider selling them, perhaps even donating them to your local church or friends.

Interesting enough, finding these listings on eBay got me to think about all the creative ways people are making money online and are saving money.

What clever ways are you making money online? Do you have money savings tips to share with us?


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