Beso.com, the third largest fashion and style website, announced today the launch of its pay-per-click affiliate program, the Beso Affiliate Program.
The Beso Affiliate Program is designed for shopping based content, the focus of many lifestyle and fashion content creators—both big and small—as a way to monetize their retail and shopping related content. Big, multi-channel sites, independent bloggers and vloggers, and even influencers whose sole platform is a social media network are eligible to participate. The program enables users to generate referral revenue on a pay-per-click basis, as opposed to a percentage of sales.
With this program, content creators have access to millions of products, spanning thousands of retailers via its user friendly affiliate portal. Affiliates simply search for the products that they want to promote and Beso retrieves content based on its editorially influenced algorithm; allowing the user to grab the link or code and embed it.
David Weinrot, SVP, Operations & Business Development for Shopzilla, Inc., which operates Beso, explains: “We’ve designed an affiliate program that meets the needs of the vast spectrum of content creators on the web. You don’t need to be particularly technically savvy to use the program. It’s easy to get links and is based on a straightforward revenue-generating model. Publishers get paid on clicks, which can quickly translate into real money.”
Leading lifestyle blogger, Joanna Goddard of A Cup of Jo, was an early adopter of Beso’s program. “The Beso Affiliate Program is an incredible tool for all my shopping posts. Not only is it easy for me to use, but it’s a great way to show my readers all the stores that carry each item (and where they can find the best price!). The program also helps me learn which products my readers respond to, and which they just don’t. Plus, the team is always there to answer all of my questions and streamline the process.”
The Beso Affiliate program enables bloggers such as Joanna Goddard to monetize their blog without compromising its integrity. Many bloggers are interested in making money from their blog, but are not currently doing so. According to Technorati’s State of the Blogosphere 2011 survey, only 14% of bloggers earn a salary for blogging. That leaves display ads, affiliate marketing links, and search ads as the most common way bloggers generate revenue from their blogs. For those that do not have advertising on their blogs, 52% say they don’t want their blogs to be cluttered with ads. Beso’s Affiliate Program is designed to meet the needs of all fashion and lifestyle content creators by allowing bloggers to monetize what keeps their readers loyal — the content, not the ads.
Beyond A Cup of Jo, numerous others are currently using the program, including Cupcakes and Cashmere, Oh Joy!, and Day in the Life of Sccastaneda. “We’ve learned a lot from working through the process with these sites,” Weinrot adds. “We’re excited to make it more widely available to publishers and influencers.”
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